🇬🇳For operators · Tax, marketing & compliance
Operating in Guinea: 15% tax, ad limits
Guinea established a new regulator (ARSJPA) in 2023 and introduced a licensing and tax framework for all gambling, including online.
OverviewOverview built from public sources. An in-depth review of Guinea is available on request. Request it
Product by product
| Product | Status |
|---|---|
| Online betting · Online casino · Online poker · Lottery | Licensed |
Regulator and player protection in Guinea
Regulator
Application authority and enforcement body
Mandatory RG controls
No limit imposed on players
Deposit limits or reality checks the law requires operators to offer
Advertising stance
Limited
Whether you can run TV / sponsorship / paid-social campaigns
Heads-up for operators
2 items
Full Licensing Framework Implementation
The ARSJPA is expected to continue developing and publishing detailed regulations, including a public register of licensees and formal player protection rules.
Source: 1
Political transition since 2021 has slowed reform.
Not yet in force: drafts, laws adopted without a start date, and sections of the law still to be commenced. An item moves to the timeline below on the day it takes effect.
Licence Types in Guinea
One licence type is listed for Guinea: Gambling Licence (All Verticals).
| Licence | Regulator | Term | Notes |
|---|---|---|---|
| Gambling Licence (All Verticals) | ARSJPA | Variable | The ARSJPA is the sole entity for issuing licenses for all forms of gambling, including land-based and online. |
Gambling tax: 15% of GGR
Detail
A flat tax of 15% on Gross Gaming Revenue (GGR) applies to all licensed operators across all verticals.
Year-1 cost: fee schedule not yet published
Compliance costs in Guinea are primarily driven by the new tax regime established in the 2025 Finance Law. The new regulator, ARSJPA, has not yet published a formal fee schedule for licensing.
| Line item | Amount | Notes |
|---|---|---|
| Licence Application Fee (one-time) | no published fee schedule | The ARSJPA has not yet published a public fee schedule for licence applications. |
| Annual Licence Fee | no published fee schedule | Annual licensing costs have not been publicly detailed by the regulator. |
| Operator GGR Tax | 15% of GGR Source2 | A flat tax on the difference between stakes and player winnings, applicable to all verticals. |
| Player Winnings Withholding Tax | 7% of winnings Source2 | Operators are required to withhold this tax from player winnings. |
| Local Payment Integration | Variable | Costs associated with integrating dominant mobile money services like Orange Money and MTN Mobile Money. |
Year 1 estimate
Year 1 cannot be totalled: gov fee schedule not published
The primary known cost is the 15% GGR tax. Application and annual licence fees are not yet public.
Which foreign licences Guinea accepts
Guinea recognises none of these 8 foreign licences.
BlockedMalta (MGA) · United Kingdom (UKGC) · Gibraltar (GRA) · Isle of Man (GSC) · Curaçao · Kahnawake (KGC) · Anjouan · Alderney (AGCC)
Operators must hold a license issued directly by the ARSJPA.
Bonus rules: welcome bonuses allowed
Inducement ads: Allowed
The new regulator, ARSJPA, has not made a detailed regulatory framework for bonuses public. The current situation is defined by the practices of licensed operators. A new general law on advertising was adopted in January 2024, but its specific application to the iGaming sector remains untested.
What the player can claim
- Welcome bonus
- Allowed
- VIP schemes
- Allowed
- Loyalty schemes
- Allowed
- Cashback
- Allowed
Welcome bonuses are actively offered. For example, Guinée Games offers a 100% match up to 500,000 GNF with a 5x rollover, while Lonaguibet provides a 200% casino bonus up to 1,000,000 GNF with a 40x wagering requirement.
What the operator can advertise
- Penalties
The general advertising law of January 2024 specifies fines for misleading advertising ranging from 500,000 to 1,000,000 GNF.
The regulator (ARSJPA) has the authority to suspend operators for regulatory breaches, as demonstrated by the suspension of two operators for financial and operational failings.
The dossier explicitly states there have been zero documented enforcement incidents specifically related to bonus or advertising violations in the last 24 months. The regulator's focus appears to be on foundational issues like licensing and financial compliance.
Advertising: limited
In Guinea, the advertising landscape for gambling is strictly bifurcated: online casino, online sports betting, and online poker are illegal, and consequently, advertising for these activities is banned across all channels. In contrast, lottery advertising is legal and permitted, subject to specific regulations. This divergence means that while the National Lottery of Guinea (LONAGUI) can promote its offerings, any promotion of online casino or sports betting platforms is prohibited.
| Channel | Status | Vertical & Platform Split (2026) |
|---|---|---|
| Google Search Ads | Allowed | Online casino, sports betting, and online poker keywords are blocked on Google Search Ads due to their illegal status in Guinea. Advertising for online gambling is only permitted in countries explicitly listed by Google where specific certification criteria are met, and Guinea is not among them.91011 |
| App Store Publishing | Banned | Real-money online gambling apps for casino, sports betting, and poker cannot be published in Guinea due to their illegal status. While specific platform policy URLs for Guinea are not available in verified sources, general gambling regulations in Guinea prohibit these activities, making app publishing impossible.1213 |
| Google/Apple App Store Ads | Licensed operators only | Promoted listings and Universal App Campaigns for online casino, sports betting, and poker apps are prohibited because these apps cannot be published in Guinea. Advertising for lottery apps would be subject to the same restrictions and certification requirements as Google Search Ads and Apple Search Ads policies, assuming the app is publishable and adheres to all local laws.910 |
| Meta (FB/IG) | Banned | Meta requires prior written permission and evidence of legal licensing in all targeted jurisdictions for gambling advertisements. Since online casino, sports betting, and poker are illegal in Guinea, operators cannot obtain the necessary licenses, making advertising for these activities prohibited.1415 |
| TV & Radio | Restricted | Advertising for illegal online casino, sports betting, and poker is banned on TV and radio. Lottery advertising is permitted, as the National Lottery of Guinea (LONAGUI) is active and sponsors local football.1216 |
| Sponsorships | Restricted | Sponsorships for illegal online casino and poker are banned. While online sports betting is illegal, some sports betting companies, such as 1xBet, have been noted for sponsoring football in Guinea, suggesting a focus on land-based operations or a grey area of enforcement.121617 |
| Digital OOH | Restricted | Advertising for illegal online casino, sports betting, and poker is banned on digital OOH platforms, including billboards and transit. Lottery advertising is permitted, subject to general advertising regulations.1213 |
Channel rules for Guinea reflect each platform's published policy and the sources numbered in each row (listed under Methodology & sources). Verify with the local regulator and your ad-platform account manager before launching.
How Guinea enforces against unlicensed operators
The ARSJPA has taken a proactive enforcement stance since its 2023 creation and has worked to establish its authority over a market previously dominated by a state monopoly and unregulated offshore operators. Its actions indicate a move towards a more tightly controlled environment.
- Jan 2024: The Director General of the ARSJPA is publicly scrutinized for his assertive regulatory actions, which signals a new era of enforcement and a break from the past.
Sources1
Enforcement cases in Guinea: 4 recent
Material regulator actions, court rulings, and high-profile fines from 2016–2026 against operators serving Guinea. Each entry includes the technical failure and a one-line read-across for other operators in the market.
- January 2024
Loterie Nationale de Guinée (LONAGUI)
OtherLegal disputeLONAGUI refused to pay several billion Guinean francs in regulatory fees to the new regulator (ARSJPA), citing a dispute over the regulator's legal status and authority to collect such funds.
Read-across: This ongoing legal battle between the state-owned operator and the new regulator creates significant uncertainty about the regulatory framework and funding model for the entire sector.
- January 2024
Guinée Games
LicensingPhysical network reinstatedFollowing the suspension of its competitors and a new agreement with the state regulator ARSJPA, the operator was authorized to resume physical betting operations.
Read-across: This development indicates a significant shift in the market, potentially influenced by the operator's new relationship with the recently established regulatory authority.
- December 2023
BET ONLINE (1xbet) & YELLOW TECHNO (Yellowbet)
LicensingLicence suspendedThe regulator cited a multitude of serious financial and operational shortcomings that the companies failed to rectify.
Read-across: This action by the new regulator (ARSJPA) signals a stricter enforcement environment for all operators, particularly on financial and operational compliance.
- June 2021
Guinée Games (Groupe Business Marketing)
LicensingLicence revokedThe national lottery, then acting as the regulator, cited a lack of transparency in revenue declaration and violation of essential contractual clauses.
Read-across: The revocation showed the significant operational and political risks for private operators in a market where the state entity was both a competitor and regulator.
Market size: 0.02B USD (2025)
Gross gaming revenue in Guinea is approximately 20 million USD annually. The most popular form of gambling is Sports Betting. Online gambling represents 5% of total GGR. A culturally distinctive product in this market is Guinée Millions.
Market breakdown by vertical
- Land-based0B USD0.0%
- Sports betting0.016B USD80.0%
- Casino0B USD0.0%
- Lottery0.004B USD20.0%
Proxy estimate using the Chad/Niger baseline. Top-tier data firms pool lower-income Sub-Saharan markets into a generic "Rest of Africa" bucket rather than tracking each country separately. This placeholder ($0.02B GGR, 80% sports / 20% lottery) keeps the map complete; verify against local sources before quoting.
GGR figure18
Licensed operators: ~5
As of 18 Jun 2026, approximately 5 operators hold an active licence in Guinea. Size your entry against this base before committing capital.
Notable licensed operators
LONAGUI
1xBet
Guinée Millions
Yellow Bet
Traps operators hit in Guinea
Specific operational risks that have caught new entrants in this market. Each item is country-specific. Generic gambling-ops issues (KYC, RG tools) are not included unless they have a local twist.
Navigating the New Regulator
The ARSJPA is a new and assertive regulator. Operators must be prepared for a stringent enforcement environment and a low tolerance for non-compliance as the authority establishes its control over a previously unregulated market.
Sources1
Tax Compliance and Reporting
The 2025 Finance Law introduced a new 15% GGR tax and a 7% withholding tax on winnings. Strict adherence and transparent reporting are needed to keep good standing and avoid significant financial penalties.
Sources19
Competition from New National Brands
The launch of 100% Guinean-owned operators like Guinée Millions introduces competitors with strong national branding and local connections. International operators must develop strategies to compete with this patriotic appeal.
Timeline: rules in force
- January 2025
Comprehensive Gambling Tax Regime Begins
The 2025 Finance Law imposes a 15% tax on operator GGR and a 7% withholding tax on player winnings.
Source: 19
- December 2024
First 100% Guinean Operator Launches
Guinée Millions begins operations as a significant, locally owned competitor entering the newly liberalized market.
Source: 20
- January 2023
New Regulator ARSJPA Established
A presidential decree created the ARSJPA as an independent body to regulate all gambling and ended the state monopoly of LONAGUI.
Source: 1
Operator myths vs reality in Guinea
Common assumptions about gambling licensing that turn out to be wrong in practice.
- MythAn offshore license from Curaçao or Malta is sufficient to operate in Guinea.Reality
This is false. The creation of the ARSJPA in 2023 established a mandatory local licensing regime. Foreign licenses are not recognized, and operators must be licensed directly by the ARSJPA to operate legally.
Sources1
- MythThe Guinean gambling market is untaxed.Reality
This is outdated. A new tax framework was introduced with the 2025 Finance Law. Licensed operators are now required to pay a 15% tax on their Gross Gaming Revenue.
Sources19
- MythThe market is still an unregulated grey area.Reality
Guinea now has an active regulator, the ARSJPA, which oversees licensing, control, and supervision of the entire sector. The era of operating in an unregulated grey market is over.
Sources1
Markets that work like Guinea
Compared on what our records hold for each country: whether online casino, betting, poker and lottery are licensed, state-run or banned, the licensing model, what the operator tax is levied on and its band, how most advertising channels are treated, and how foreign licences are treated. A point we hold for only one of the two countries counts for nothing.
- BelgiumCheckedPeruReviewedPanamaChecked
Online casino, betting, poker and lottery licensed; licensed market; GGR tax 10–20%; most ad channels restricted; foreign licences mostly blocked.
- NamibiaAI overview
Online casino, betting, poker and lottery licensed; licensed market; GGR tax 10–20%; most ad channels restricted.
- SpainReviewed
Online casino, betting, poker and lottery licensed; licensed market; tax on GGR; most ad channels restricted; foreign licences mostly blocked.
Methodology & sources
This page is a Quick AI overview: a summary of public information, not yet checked against the law or the regulator. Treat it as a starting point. It has not yet been through our Deep AI Scan.
How we researchAsk us to run the Deep AI Scan for Guinea
Documents cited on this page
- 1guinee114.com
- 22025 Finance Law via guinee360.com
- 3Guinée Games Bonus Example
- 4Lonaguibet Sports Bonus Example
- 5Lonaguibet Casino Bonus Example
- 6Lonaguibet Cashback Promotions
- 7General Advertising Law Adopted
- 8ARSJPA Enforcement Authority
- 9Google tightens gambling advertising rules
- 10Google Ads disallows offline gambling
- 11Google expands offline gambling ad restrictions
- 12Gambling Regulation in Guinea
- 13Guinea Gambling News
- 14Meta updates gambling ad policy
- 15Meta ads and gaming compliance
- 16Guinée Millions launches with lottery and sports betting
- 17Online betting sites in Guinea
- 18IBIA Anti-Fraud Africa Metrics
- 19guinee360.com
- 20gamblingtalk.net
- 21africaguinee.com
Looking for the player guide?
For consumer-facing information about gambling in Guinea (tax on winnings, where to play legally, self-exclusion options), see the Guinea player guide.
Disclaimer. This page reflects the law as we understood it on 18 Jun 2026. Rules change: always check the current position with Autorité de Régulation du Secteur des Jeux et Pratiques Assimilées (ARSJPA). We are not a legal adviser.