Operating in Hungary: 15% tax, ad limits

Remote gambling organisers and online casinos may offer a gift bonus or special bonus if the approved game plan sets its terms clearly. No numeric cap on wagering is set, but the conditions must be stated in advance with a fixed period, and an unfulfilled bonus and its winnings are not paid out (Vhr. § 29).

Sources23456

Channel rules for Hungary reflect each platform's published policy and the sources numbered in each row (listed under Methodology & sources). Verify with the local regulator and your ad-platform account manager before launching.

• March 2024

  Lottoland (Deutsche Lotto- und Sportwetten Limited)

  OtherFine HUF 345M (GVH, case VJ/35/2022)

  The competition authority (GVH) found that the Malta-registered company deceived consumers by copying some of Szerencsejáték Zrt.'s games one-to-one or with minimal name changes, so that players believed they were using the state operator's services; it closed the case in March 2024 and later ordered the fine enforced and the company's websites blocked.

  Read-across: Copying or imitating the state operator's games and brands is pursued as an unfair commercial practice by the competition authority, on top of the gambling regulator's website blocking.

  Source
• November 2023

  Bet365 (Hillside ENC)

  Grey-MarketMarket exit

  The operator withdrew from Hungary following the implementation of a stricter payment and ISP blocking regime.

  Read-across: The exit of a major grey-market operator demonstrates that the enhanced enforcement measures starting in mid-2023 are making the market unviable for unlicensed companies.

  Source
• July 2023

  N/A - All unlicensed operators

  Grey-MarketPayment blocking enforced

  New legislation empowered the regulator (SZTFH) to order payment service providers to block transactions to and from unlicensed gambling sites.

  Read-across: This measure significantly increases operational risk and payment friction for all grey-market operators. It aims to cut off their revenue stream from Hungarian players.

  Source
• March 2018

  Sporting Odds Ltd.

  LicensingCJEU ruling against HUN

  The Court of Justice of the EU found that Hungary's licensing system, requiring an offline casino, was a discriminatory and unjustified restriction on the freedom to provide services.

  Read-across: This ruling, following the similar Unibet case, invalidated Hungary's restrictive licensing regime and ultimately forced the 2023 market liberalisation for online sports betting.

  Source
• June 2017

  Unibet (Kindred Group)

  LicensingCJEU ruling against HUN

  The Court of Justice of the EU ruled that Hungary's gambling legislation and the subsequent blocking and fining of Unibet were contrary to EU law.

  Read-across: This was a legal precedent that confirmed foreign operators could not be penalised under a national licensing system that was itself discriminatory and non-transparent.

  Source

As of 3 Nov 2026, 2 companies, 5 online licences (3 online casino, 2 remote gambling) are on the register in Hungary. Size your entry against this base before committing capital. Check them yourself on the official Szabályozott Tevékenységek Felügyeleti Hatósága register, which lists each licensee and its authorised domains.

Notable licensed operators

• tippmixpro.hu

• vegas.hu

• kaszino.hu

• xcasino.hu

• Past unlicensed activity bars a betting licence

  A remote gambling licence is refused where companies in the applicant's group organised gambling without a licence in the prior five years, as established by a final EEA decision (Szjtv. § 2 (4) c)).

  Sources3

• Online casino is closed to newcomers

  Only the concession company holding a Hungarian land-casino concession may organise online casino (Szjtv. § 3 (1b)). The CJEU held the reservation in the Act then in force precluded by Article 56 TFEU (C-3/17, 2018); the current Act carries a materially similar one.

  Sources321

• Server in Hungary and a Hungarian branch

  The remote gambling server must be in Hungary with permanent remote access for the SZTFH; a breach allows suspension for up to 6 months, then withdrawal (Szjtv. § 29/G). An EEA company registers a Hungarian branch within 90 days of the licence (Vhr. § 16/C).

  Sources32

• Myth

  Hungary has an open licensing system for online casinos.
  Reality

  No. Only the concession company holding a Hungarian land-casino concession may organise online casino; one company holds all three online casino licences (30 October 2026).

  Sources329

• Myth

  The 2023 law brought foreign betting operators into the market.
  Reality

  As of 30 October 2026 no company registered in another EEA state holds a remote-gambling licence; the two licences belong to Szerencsejáték Zrt. and LVC Diamond Játékkaszinó Üzemeltető Kft.

  Sources29

• Myth

  An MGA or Curaçao licence offers some legal protection in Hungary.
  Reality

  None. Serving Hungarian players needs an SZTFH licence; the SZTFH blocks unlicensed sites and payments, and regularly organising prohibited gambling is a crime with up to 3 years' prison (Btk. § 360).

  Sources330

1. BotswanaAI overview

   Online casino and poker limited; betting licensed; licensed market; tax on GGR; most ad channels restricted; foreign licences mostly blocked.

2. JamaicaAI overview

   Online casino and poker limited; betting licensed; licensed market; most ad channels restricted; foreign licences mostly blocked.

3. SerbiaReviewed
   CyprusChecked

   Betting licensed; lottery limited; licensed market; GGR tax 10–20%; most ad channels restricted; foreign licences mostly blocked.

4. CanadaResearched

   Online casino limited; betting licensed; licensed market; tax on GGR; most ad channels restricted; foreign licences mostly blocked.