Operating in Puerto Rico: sports betting only, 12% tax

Internet promotions are a named medium and every message in digital media must carry responsible-play information (Reglamento 9316 secs. 4.1(B), 4.5(A); Ley 81-2019 art. 2.3(14)(d)). The regulation holds no search-specific rule. Bonus and promotional offers need the Comisión's approval and full disclosure of terms (sec. 5.3(E)). Online casino and poker have no licence class, so there is no licensed advertiser for them.23

No rule is set for app-store distribution. A betting app can be offered only by a licensed internet operator with the Comisión's written authorisation to start mobile operations, to players physically in Puerto Rico (geolocation) who first registered in person (Ley 81-2019 arts. 3.2, 3.9); fantasy contests need a fantasy contest operator licence (art. 4.3). The stores' own gambling policies apply on top.3

No app-store-specific rule. App-store adverts are internet promotions, a named medium, so every message carries responsible-play information and the content rules on minors apply (Reglamento 9316 secs. 4.1(B), 4.5(A)); bonus and promotional offers need the Comisión's approval (sec. 5.3(E)).2

Social media is a named medium and social networks must carry the responsible-play link or information (Reglamento 9316 secs. 4.1(B), 4.5(A)). The operator must take all reasonable steps not to send individually targeted marketing to prohibited players (under 18 or on an exclusion list) (secs. 4.7, 1.3). No influencer-specific rule: operator advertising must follow the FTC endorsement guides, 16 CFR 255 (federal), and may not state or imply endorsement by minors or school athletes (sec. 4.4).23

Radio and television are named media. No watershed or hour rule is set. Sports betting may not be promoted in media aimed exclusively at minors or owned by, or advertised on, primary, intermediate or secondary schools (Reglamento 9316 sec. 4.8(C)), and the content rules of secs. 4.3-4.6 apply. Land-based casinos may advertise only to the tourist from abroad, not to residents (Ley 221-1948 sec. 8(B)).24

Not specifically regulated and not expressly permitted: under Reglamento 9316 sec. 1.8 a practice the regulation does not address is prohibited unless the Comisión exercises its discretion. Sports betting may not be promoted at amateur or special events held at primary, intermediate or secondary schools, or within 100 metres of a school, religious centre or rehabilitation site unless it consents in writing (sec. 4.8(A)-(B)). No rule on uniforms or stadium signage is stated.2

Billboards are a named medium and are covered by the advertisement-retention rule (Reglamento 9316 secs. 4.1(B), 4.9). The operator must take reasonable steps not to promote sports betting within 100 metres of a school, religious centre or rehabilitation site unless the location consents in writing to the Comisión, nor at school events (sec. 4.8(A)-(B)). A promotion whose material terms cannot be shown in a medium such as a billboard may not be advertised there (sec. 5.3(E)). No separate rule for digital screens is set.2